My Role

I served as the content strategist and organic social media co-lead, responsible for shaping the narrative, curating stories, and executing content across social channels. I collaborated with the design team to refine the aesthetics of the design, ensuring that visuals and messaging aligned with the Moonshot theme. 

Step One: The Challenge

As the Moonshot by TechCabal campaign progressed, it became clear that the content we were sharing,  pictures and videos from previous events, was not generating the much-needed engagement needed to drive ticket sales and community anticipation. The challenge was to bridge this gap through the Tech MVP campaign, crafting stories that would resonate with the community, build anticipation, and deliver tangible results in the lead-up to the event.

Step Two: The Solution

I designed and executed a story-driven organics campaign focused on identifying, curating, and amplifying the work of those chasing and achieving excellence across the ecosystem.

Key actions included:

• Researching and selecting marketers, developers, investors, and other contributors whose impact is often overlooked.

• Collaborating with the design team to plan the look and flow of each carousel page for maximum engagement.

• Shaping social messaging and copy to suit multiple audience segments while maintaining the Moonshot brand voice.

• channels to ensure consistent messaging and alignment with the Moonshot theme.

Step Three: The Results

The campaign became one of the best-performing organic campaigns on social media, achieving over 50,000 impressions and a reach of 35,000. By leveraging the audiences of the featured individuals, these posts boosted engagement, extended reach, and contributed directly to ticket sales and event anticipation.

Link